Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 29

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 32

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JRequest::clean() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 33

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 463

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 464

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 465

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 466

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 467

Strict Standards: Non-static method JRequest::_cleanArray() should not be called statically in /usr/www/users/lenagr/libraries/joomla/environment/request.php on line 468

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 35

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 38

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 39

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 46

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 47

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 50

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 53

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 54

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 57

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/joomla/import.php on line 58

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JFactory::getApplication() should not be called statically in /usr/www/users/lenagr/index.php on line 31

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Redefining already defined constructor for class JObject in /usr/www/users/lenagr/libraries/joomla/base/object.php on line 57

Strict Standards: Non-static method JApplication::getInstance() should not be called statically in /usr/www/users/lenagr/libraries/joomla/factory.php on line 46

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JApplicationHelper::getClientInfo() should not be called statically in /usr/www/users/lenagr/libraries/joomla/application/application.php on line 132

Strict Standards: Declaration of JSite::getRouter() should be compatible with & JApplication::getRouter($name = NULL, $options = Array) in /usr/www/users/lenagr/includes/application.php on line 377

Strict Standards: Declaration of JSite::getPathWay() should be compatible with & JApplication::getPathway($name = NULL, $options = Array) in /usr/www/users/lenagr/includes/application.php on line 377

Strict Standards: Declaration of JSite::getMenu() should be compatible with & JApplication::getMenu($name = NULL, $options = Array) in /usr/www/users/lenagr/includes/application.php on line 377

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/joomla/registry/registry.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Declaration of JSession::set() should be compatible with JObject::set($property, $value = NULL) in /usr/www/users/lenagr/libraries/joomla/session/session.php on line 737

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/joomla/session/session.php on line 19

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Warning: session_start(): Cannot send session cookie - headers already sent by (output started at /usr/www/users/lenagr/libraries/joomla/import.php:29) in /usr/www/users/lenagr/libraries/joomla/session/session.php on line 423

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Warning: session_start(): Cannot send session cache limiter - headers already sent (output started at /usr/www/users/lenagr/libraries/joomla/import.php:29) in /usr/www/users/lenagr/libraries/joomla/session/session.php on line 423

Warning: Cannot modify header information - headers already sent by (output started at /usr/www/users/lenagr/libraries/joomla/import.php:29) in /usr/www/users/lenagr/libraries/joomla/session/session.php on line 426

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/joomla/html/parameter.php on line 21

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Declaration of JRegistryFormatINI::objectToString() should be compatible with JRegistryFormat::objectToString(&$object) in /usr/www/users/lenagr/libraries/joomla/registry/format/ini.php on line 281

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JPluginHelper::importPlugin() should not be called statically in /usr/www/users/lenagr/index.php on line 41

Strict Standards: Non-static method JPluginHelper::_load() should not be called statically in /usr/www/users/lenagr/libraries/joomla/plugin/helper.php on line 92

Strict Standards: Non-static method JPluginHelper::_import() should not be called statically in /usr/www/users/lenagr/libraries/joomla/plugin/helper.php on line 97

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JFile::exists() should not be called statically in /usr/www/users/lenagr/plugins/system/socialloginandsocialshare.php on line 15

Strict Standards: Non-static method JPath::clean() should not be called statically in /usr/www/users/lenagr/libraries/joomla/filesystem/file.php on line 373

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Redefining already defined constructor for class JPlugin in /usr/www/users/lenagr/libraries/joomla/plugin/plugin.php on line 75

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Declaration of JEvent::update() should be compatible with JObserver::update() in /usr/www/users/lenagr/libraries/joomla/event/event.php on line 29

Strict Standards: Non-static method JLoader::load() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 161

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 138

Strict Standards: Non-static method JLoader::import() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 186

Strict Standards: Non-static method JLoader::register() should not be called statically in /usr/www/users/lenagr/libraries/loader.php on line 71

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Интернет-торговля: ключ к завоеванию лояльности - Lenagro.ORG Сельское хозяйство Ленинградской области
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Главная Статьи Интернет-торговля: ключ к завоеванию лояльности

Интернет-торговля: ключ к завоеванию лояльности

Печать E-mail
14.05.2013 15:27
Больше всего на лояльность клиентов интернет-магазинов влияют качество товара (88%) и качественная служба поддержки (72%), сообщается в исследовании aws.amazon.com. Низкие цены оказались на третьем месте по привлекательности среди факторов лояльности – за них проголосовали 50% опрошенных. Также важным является удобство совершения покупок – о нем упомянули 45% респондентов.

Исследователи проанализировали, что конкретно влияет на покупателя при его отношении к бренду. Потребители все чаще сами говорят о своих предпочтениях на форумах, в комментариях к товарам и социальных сетях. На основе изучения подобных высказываний были сделаны выводы относительно работы с брендом.

Большинство покупателей (34%) готовы стать "фанатами" компании, если та обеспечит им поддержку в режиме 24/7. Предоставление скидок и бонусов назвали привлекательным 20% опрошенных. Примерно поровну проголосовали за рассылку уникальных и/или персональных предложений (13%) и за предложение индивидуальных продуктов или услуг (12%).

По результатам исследования можно определить два момента, когда компания способна произвести наиболее сильное впечатление – то есть сделать клиента "своим". 48% считают таким моментом первое использование услуг или покупку продукта; 40% готовы перейти на сторону компании, когда им оказывают сервис лучше того, что они ожидали (или того, с которым сталкивались у конкурентов).

78% лояльных клиентов будут рекомендовать компанию по самому эффективному маркетинговому каналу – "сарафанному радио". 69% будут покупать больше продуктов завоевавшей их расположение марки, а 54% не будут покупать аналогичные товары у других продавцов.

Существенную роль играет вознаграждение покупателей за преданность компании. 54% участников программ лояльности задумываются о том, чтобы делать больше покупок, а 46% участников исследования отметили, что подобные программы уже заставили их покупать больше у определенной фирмы.

Можно сделать вывод, что качество и персонализированный сервис это ключ к завоеванию лояльности клиентов. Программы вознаграждения и другие стимулы так же могут принести прибыль и представить бренд в выгодном свете. А усилия магазинам стоит направлять на работу со своими постоянными преданными клиентами, что позволит повлиять на лояльность остальных.


14 Мая 2013

Oborot.ru


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